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Integrated Marketing Communications

Request Info About Graduate School

administrative contact

Joey VanDevender
Enrollment Specialist
phone: 304-293-5685

program contact

Chad Mezera
phone: 304-293-5903
fax: 304-293-4623

Program Details

Program Description

The Integrated Marketing Communications (IMC) master’s program at WVU’s Reed College of Media is offered exclusively online, and no classroom attendance is required. This enables students to earn their degrees in this fast-growing field from anywhere in the world.

IMC is a new way to approach marketing - by viewing the whole marketing picture, not just the parts. Students in the program learn to see things they way the consumer sees them - as a constant flow of information from indistinguishable sources.

The IMC master's program requires 33 hours of course work, and each course is three credit hours, for a total of 11 courses. The program's academic year consists of five nine-week terms: early fall, late fall, early spring, late spring, and summer. Most students take one to two courses per term, dedicating 12 to 15 hours of study per week to each course. Students generally complete their degrees in about two years.

Curriculum consists of the introductory course, seven core courses, four electives, and the capstone course. For complete course descriptions, see

Career Profile

IMC graduates hold positions such as brand managers, marketing directors, public relations directors, business owners, and CEOs, to name a few. They have the opportunity to work in a broad range of strategic marketing positions. In a recent survey of IMC graduates, 94% of total respondents rated their overall satisfaction level with the program at an 8 out of 10 or higher and 100% of respondents stated that they would recommend the IMC program to a friend or colleague. And, cumulatively, 76% of recent graduates indicated an increase of $5,000 or more in their annual salary. The IMC program offers a community job board with hand-picked jobs for IMC students and graduates:

Delivery Methods Available

  • online

Graduate Program Application Requirements

Applicants must arrange for official copies of transcripts and test scores to be sent directly to the WVU Office of Graduate Admissions and Recruitment at PO Box 6510, Morgantown, WV 26506-6510. If being sent by delivery service (Federal Express, UPS, etc) requiring a street address, please use WVU Office of Graduate Admissions and Recruitment, 1500 One Waterfront Place, Morgantown, WV 26501. The program requirements listed below (if any) are in addition to the main WVU Graduate Application.

  • Resume/CV
  • Test Requirements: GRE or GMAT
  • See "Additional Information" below for other requirements

English Language Proficiency

All applicants whose first language is not English must provide proof of English language proficiency. WVU accepts either the TOEFL or the IELTS for this purpose. Please see Office of Admissions - English Language Proficiency for more information.

Additional Information

GRE or GMAT scores are required unless applicant has 6 or more years of marketing related professional experience or an undergraduate cumulative GPA of 3.3 or higher

A personal statement of 300-500 words is required. Detail your interest in the IMC Program, and be sure to describe why attending will support your career objectives.

Submit a current resume.

Complete the WVU Online Graduate Application for Admission.

Letters of recommendation are optional.

For info about international student admissions, please see

Apply Now

Prospective students should apply online at:

Application Priority Dates and Deadlines

  • Fall Deadline: June 15
  • Spring Deadline: October 15
  • Summer Deadline: March 15


WVU is accredited by the Higher Learning Commission.