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Integrated Marketing Communications

Request Info About Graduate School

administrative contact

Rachel Peterson
Recruitment Specialist
rachel.peterson@mail.wvu.edu
phone: 304-293-5685

program contact

Chad Mezera
chad.mezera@mail.wvu.edu
phone: 304-293-5903
fax: 304-293-4623

Program Details

Program Description

The Integrated Marketing Communications (IMC) master’s program at WVU’s P.I. Reed School of Journalism is offered exclusively online, and no classroom attendance is required. This enables students to earn their degrees in this fast-growing field from anywhere in the world.

IMC is a new way to approach marketing - by viewing the whole marketing picture, not just the parts. Students in the program learn to see things they way the consumer sees them - as a constant flow of information from indistinguishable sources.
The IMC master's program requires 39 hours of course work, and each course is three credit hours, for a total of 13 courses. The program's academic year consists of five nine-week terms: early fall, late fall, early spring, late spring, and summer. Most students take one to two courses per term, dedicating 12 to 15 hours of study per week to each course. Students generally complete their degrees in about two years.

Curriculum consists of the introductory course, seven core courses, four electives, and the capstone course. For complete course descriptions, see http://imc.wvu.edu/curriculum.

Career Profile

IMC graduates hold positions such as brand managers, marketing directors, public relations directors, business owners, and CEOs, to name a few. They have the opportunity to work in a broad range of strategic marketing positions. In a recent survey of IMC graduates,97% of respondents indicated that the degree program had positively affected their career in one or more of these categories: making them more marketable, giving them increased respect from their employer, increased job responsibility, a salary increase, or a better job or promotion. And, cumulatively, 62% of recent graduates indicated an increase in their annual salary. The IMC Program offers a community job board. http://imc.wvu.edu/community/job_board

Delivery Methods Available

  • online

Graduate Program Application Requirements

Applicants must arrange for official copies of transcripts and test scores to be sent directly to the WVU Office of Admissions at PO Box 6009, Morgantown, WV 26506-6009. The program requirements listed below (if any) are in addition to the main WVU Graduate Application.

  • Resume/CV
  • Test Requirements: GRE or GMAT
  • See "Additional Information" below for other requirements

English Language Proficiency

All applicants whose first language is not English must provide proof of English language proficiency. WVU accepts either the TOEFL or the IELTS for this purpose. Please see Office of Admissions - English Language Proficiency for more information.

Additional Information

GRE or GMAT scores are required unless applicant has 6 or more years of marketing related professional experience or an undergraduate cumulative GPA of 3.3 or higher

A personal statement of 300-500 words is required. Detail your interest in the IMC Program, and be sure to describe why attending will support your career objectives.

Submit a current resume.

Complete the WVU Online Graduate Application for Admission.

Letters of recommendation are optional.

For info about international student admissions, please see http://imc.wvu.edu/admissions/international-students.

Apply Now

Prospective students should apply online at:
http://grad.wvu.edu/apply.

Application Priority Dates and Deadlines

  • Fall Deadline: June 15
  • Spring Deadline: October 15
  • Summer Deadline: March 15

Accreditation

WVU is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.