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Fashion, Dress and Merchandising

administrative contact

Joy Patterson
phone: 304-293-3635

program contact

Nora MacDonald
phone: 304-293-3495

Program Details

Program Description

Students who meet University admission requirements may be accepted directly into the Davis College as Fashion, Dress, and Merchandising majors. The program focuses on the fashion industry, including how products and services are produced, distributed and promoted to consumers. Students may tailor their program by choosing either Fashion Design or Fashion Merchandising as their area of emphasis.

Career Profile

Graduates find a variety of positions with retail, apparel and textile firms. Retail opportunities typically begin with an executive training program and may lead to positions in store management, planning, buying, visual merchandising and fashion promotion. Apparel firm positions include assistant designer, designer, design director and sample coordinator.

English Language Proficiency

All applicants whose first language is not English must provide proof of English language proficiency. WVU accepts either the TOEFL or the IELTS for this purpose. Please see Office of Admissions - English Language Proficiency for more information.

Apply Now

Prospective students should apply online at:


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