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Sport Management

Request Info About Graduate School

administrative contact

Lindsay B. Augustine
phone: 304-293-3393

program contact

Dallas Branch
Associate Professor
phone: 304-293-0861
fax: 304-293-4641

Program Details

Areas of Emphasis

Sport Science, Sport Economics, Sport Facility Management, Recreation Management, Athletic Administration, Sport Business, Sport Media, International Sport Governance

Program Description

The master's degree program is designed for students who desire to work in the sport industry. There are two tracks to this master's degree program. There is an on-campus track in which students complete 36 credit hours over the course of 1 or 2 years. All of these courses are offered in a traditional on-campus format. Within this track, many students obtain graduate assistantships, which involve working 20 hours/ week providing service to a unit in return for a tuition waiver and stipend. Students in this track generally gain experiences working within the Athletic Department in areas such as marketing, promotions and compliance. These experiences allow students to learn in a hands-on fashion from sport administrators who run a Division I athletic department in a major conference. These experiences are important for their career development. Course work is project-oriented and designed to give students exposure to real-life situations and problems. A unique aspect of this program is that students have access to the ESPN Sports Poll database. Using this data, students conduct research related to specific professional franchises and present this research to the organization.

Students in the blended track complete course work online during the spring and fall semesters, but come to campus for two separate summers. While on campus students work with faculty and practicing sport administrators in classes that teach sport science theory, but the students also spend time with athletic administrators who operate a Division I athletic program. Students are admitted via cohorts in the spring, start classes that summer, and are able to graduate the next fall. Course work includes a research practicum project that students develop over the 18 months they are in the program. The capstone project is designed to focus the students on a specific area of sport management that will enhance their current career and improve their value to the business.

Career Profile

Students graduating from the blended master's program in Sport Management have increased their value, thereby moving up in the company, or being promoted to positions of upper or middle management. Students who have graduated from this program have chosen to continue their academic career in a Ph.D. program. This career path has been very popular with our graduates. In general, graduates have been very successful in achieving their personal career goals.

Delivery Methods Available

  • blended

Graduate Program Application Requirements

Applicants must arrange for official copies of transcripts and test scores to be sent directly to the WVU Office of Graduate Admissions and Recruitment at PO Box 6510, Morgantown, WV 26506-6510. If being sent by delivery service (Federal Express, UPS, etc) requiring a street address, please use WVU Office of Graduate Admissions and Recruitment, 1500 One Waterfront Place, Morgantown, WV 26501. The program requirements listed below (if any) are in addition to the main WVU Graduate Application.

  • Resume/CV
  • Personal Statement
  • Recommendations: 3 required
  • See "Additional Information" below for other requirements

English Language Proficiency

All applicants whose first language is not English must provide proof of English language proficiency. WVU accepts either the TOEFL or the IELTS for this purpose. Please see Office of Admissions - English Language Proficiency for more information.

Additional Information

The personal statement is a two- page autobiography, which should include information concerning background and experience, involvement in sports and related associations, and professional career interests in the sport management field.

As a final phase in the selection process, applicants meeting the admissions standards and providing a complete application by the deadline will be invited for personal interviews. The final selection of students will be based on the applicant’s overall qualification including relevant experience and personal presentation during the interviews. The interviewing committee attempts to select candidates who will make a significant contribution to the field of sport management.

Apply Now

Prospective students should apply online at:

Application Priority Dates and Deadlines

  • Fall Deadline: January 15 (on campus)
  • Summer Priority: February 16, 2014
  • Summer Deadline: April 30, 2014


WVU is accredited by the Higher Learning Commission.

Accredited by NASSM since 2001.