Academic Programs / Majors

Home > Majors > Marketing
New Search Button


administrative contact

B&E Office of Undergraduate Advising
phone: 304-293-4959
fax: 304-293-5652

program contact

B&E Office of Undergraduate Advising
phone: 304-293-4959
fax: 304-293-5652

Program Details

Program Description

Marketing is the study of an organization’s product, pricing, communications, and distribution activities as they relate to serving customers’ needs. Marketing relies heavily on an understanding of buyer behavior and marketing research. Graduates of the program receive a Bachelor of Science in Business Administration and find exciting careers in advertising, sales, distribution, product (brand) management, marketing research, and retail management.

Marketing students are encouraged to participate in an internship after their first semester in the College. Internships are an extension of the learning experience and provide insights to the actual operations of organizations.

The Marketing Club offers professional and social programs to all students interested in marketing. Presentations by outside speakers offer information and personal contacts that are very helpful in career development.

The College offers two bachelor’s degrees: a Bachelor of Science in Business Administration and a Bachelor of Science in Economics. All students earning BSBA degrees (accounting, finance, management, marketing, and management information systems majors) take the 37 credit-hour core business curriculum. This curriculum is modeled on the interrelationships among the functional areas of business as they occur in the real world. Emphasis is on developing skills for effective teamwork, communication, and leadership–the skills employers value highly.

In addition to the core classes, Marketing majors must take seven required, one elective marketing course, and one elective course offered by the College. Examples of marketing courses include Marketing Research, Distribution and ECommerce, Global Marketing, and Integrated Promotion. To complete degree requirements, marketing students must earn at least an additional eight credit hours of nonbusiness electives and meet WVU General Education Curriculum requirements, for a total of 128 credit hours.

Career Profile

Because increasingly intense domestic and global competition in products and services will require greater marketing, promotional, and public relations efforts, jobs in these areas are expected to increase faster than the average of all occupations. Sales and advertising are two common career tracks. Additional opportunities include product management, global marketing, distribution, and marketing research.

English Language Proficiency

All applicants whose first language is not English must provide proof of English language proficiency. WVU accepts either the TOEFL or the IELTS for this purpose. Please see Office of Admissions - English Language Proficiency for more information.

Apply Now

Prospective students should apply online at:


WVU is accredited by the Higher Learning Commission.

The WVU College of Business and Economics has held continuous accreditation by AACSB International since 1954 and the accounting programs added specialized accounting accreditation in 1997. This accreditation assures students and prospective employers that the College’s programs adhere to the highest standards of excellence in nationally recognized business programs. Of the more than 2,000 business programs in the country, 530 hold AACSB business accreditation.