- Major: Advertising
- Degree Program: Journalism
- Program Web Site
- Reed College of Media
- Degree Designation: Bachelor's (B.S.J.)
As of fall 2013, the Advertising major became an area of emphasis in the Strategic Communications major. Advertising teaches students how to develop and produce persuasive messages and advertising campaigns.
Students build skills in writing, research, graphic design, direct marketing, media planning, and campaign management. Students plan and produce advertising campaigns for actual businesses, gaining real-world experience that can lead to careers in advertising agencies, corporations, and public-sector fields.
The College boasts an active student-run, integrated marketing agency called the Martin-Hall Agency. It offers students professional networking opportunities and application of advertising knowledge into campaign building. The Martin-Hall Agency works with real-world clients, helping students to network and build their resumes.
The Reed College of Media helps place students in internships that offer hands-on experience beyond the classroom. Students participate in internships everywhere from New York advertising agencies to Capitol Hill and the White House. Graduates have gone on to become successful account executives, art directors, creative directors, corporate advertising directors, and media planners. They work with top advertising firms, and some own their own agencies.
Graduates find careers in advertising agencies, corporate advertising departments, direct marketing, integrated marketing communications, retail advertising, promotion and media advertising sales. Graduates also work as advertising managers overseeing account, creative and media service departments at radio and television stations, newspapers, and magazines. Graduates sometimes create and develop their own business or engage in consulting work.
The Reed College of Media offers a graduate degree in Journalism and the first totally online master’s degree program in Integrated Marketing Communications. Journalism graduates often use their undergraduate education as a superior training ground for entering law school or other highly specialized graduate programs.
English Language Proficiency
All applicants whose first language is not English must provide proof of English language proficiency. WVU accepts either the TOEFL or the IELTS for this purpose. Please see Office of Admissions - English Language Proficiency for more information.
Prospective students should apply online at:
WVU is accredited by the Higher Learning Commission.
In 2010 the Reed College of Media unanimously received full reaccreditation from the Accrediting Council on Education in Journalism and Mass Communications. The College is one of 109 in the nation with such a distinction.