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Public Relations

administrative contact

Whitney Godwin
Recruitment Specialist
phone: 304-293-5735

program contact

Whitney Godwin
Recruitment Specialist
phone: 304-293-5735

Program Details

Program Description

As of fall 2013, the Public Relations major became an area of emphasis in the Strategic Communications major. Students learn how to create media campaigns and plan events for nonprofit organizations and private firms and businesses.

The Public Relations area of emphasis offers students practical, hands-on experience. Students plan regional conferences for nonprofit organizations and develop strategic communication plans, media kits, brochures, speeches, and press releases.

Students also work with industrial, medical, military, educational, and charitable organizations. While focusing on public relations, students also receive a solid education in writing, research, interviewing skills, and media and audience analysis.

The Public Relations faculty include veteran public relations practitioners and researchers, as well as part-time adjunct faculty still working in the field. The College boasts a strong public relations internship program and an active Public Relations Student Society of America chapter—one of the nation’s first when it was established in 1968.

Career Profile

About two-thirds of graduates work in service industries, management and public relations firms, educational institutions, membership organizations, hospitals, and social service agencies. Others have jobs with manufacturing firms, financial institutions, and government agencies. Some are self-employed.

The Reed College of Media offers a graduate degree in Journalism and the first totally online
master’s degree program in Integrated Marketing Communications. Journalism graduates often use
their undergraduate education as a superior training ground for entering law school or other highly specialized graduate programs.

English Language Proficiency

All applicants whose first language is not English must provide proof of English language proficiency. WVU accepts either the TOEFL or the IELTS for this purpose. Please see Office of Admissions - English Language Proficiency for more information.

Apply Now

Prospective students should apply online at:


WVU is accredited by the Higher Learning Commission.

In 2010, the Reed College of Media unanimously received full reaccreditation from the Accrediting Council on Education in Journalism and Mass Communications. The College is one of 109 in the nation with such a distinction. The Public Relations Program is approved by the Public Relations Society of America and boasts an active, award-winning Public Relations Student Society of America chapter.